Why Is Fairtrade Important - 10 Reasons Why We Should Buy Fair Trade

Fair-trade products have gained significant popularity in recent years, and with good reason.

From empowering small-scale producers and promoting grassroots development to ensuring safe working conditions and eradicating child labour, fair-trade offers a myriad of benefits.

In this article, we will explore 10 compelling reasons why buying fair-trade is not only a smart choice but also an ethical one. We will delve into how fair-trade practices contribute to environmental stewardship, gender equality, and product quality.

Moreover, we will discuss how it empowers consumers to make conscious choices and play an active role in ending social exploitation.

By the end of this article, you will have a comprehensive understanding of why fair-trade is a powerful tool for creating positive change and how your purchasing decisions can make a difference in the world.


Empowering Small-Scale Producers

    Empowering small-scale producers is a fundamental aspect of the fair-trade movement. Through fair trade practices, these producers gain greater control over their lives and businesses.  We have already noted the vulnerability the majority of small-scale farmers face particularly from the impact of climate change

    The Fair Trade Minimum guarantees them a safety net, ensuring a minimum price for their products, shielding them from market price fluctuations. This stability allows them to plan for the future and invest in their businesses, securing a better income for themselves and their families.

    By providing a fair and reliable market, fair trade empowers small-scale producers to break the cycle of poverty, build sustainable livelihoods, and improve the overall well-being of their communities. It enables them to have a voice in the global market and cultivates a sense of empowerment and dignity

    One real-life example of fair-trade empowering small-scale producers is Café Organico Marcala .

    Through fair-trade practices, they secured stable prices for their coffee, enabling them to invest in their farms and improve agricultural practices. Fair trade also provided access to training on organic farming and sustainability, resulting in environmentally friendly coffee cultivation.

    The fair-trade premium received by COMSA funded community projects, including schools and healthcare facilities. Fair-trade certification opened doors to international markets, expanding their customer base and generating higher revenues. Overall, fair trade empowered COMSA's farmers with fair prices, knowledge, and market opportunities, leading to economic stability, environmental sustainability, and community development. COMSA's success showcases how fair trade uplifts small-scale producers and fosters a more equitable global trading system. 

    a lady picking tea on a tea plantation in Sri Lanka 

    Grass Roots Development

    Fair trade and grassroots development go hand in hand, creating positive change at the local level. One of the core principles of fair trade is the concept of a Fair Trade Premium, an additional sum of money that producers receive beyond the market price for their products. This premium is pooled into a communal fund, giving workers and farmers the autonomy to invest in social, economic, and environmental improvements within their communities.

    Grassroots development through fair trade means that the decision-making power lies in the hands of the people directly affected. It enables them to identify their community's most pressing needs and allocate resources accordingly. Whether it's building schools, improving healthcare facilities, enhancing access to clean water, or supporting sustainable agriculture practices, fair trade empowers local communities to address their specific challenges.

     By channelling funds into communal projects, fair trade uplifts those living in extreme poverty, providing opportunities for economic growth and social well-being. Grassroots development fosters a sense of ownership, pride, and self-sufficiency among community members. It strengthens local economies, reduces dependency on external aid, and creates sustainable models for long-term progress.

    Moreover, fair trade's emphasis on transparency and accountability ensures that the Fair Trade Premium is utilised effectively and responsibly. Community members actively participate in decision-making processes, fostering a sense of empowerment and enabling them to shape their own future.

    Through fair trade and grassroots development, marginalised communities are given the resources and support they need to thrive. It cultivates a sense of dignity, fosters social cohesion, and helps create a more equitable and sustainable world.

    By choosing fair trade products, consumers contribute directly to this process, promoting grassroots development and making a tangible difference in the lives of small-scale producers and their communities.Bottom of Form


    Environmental Stewardship

    Fair trade plays a crucial role in promoting environmental stewardship and sustainability. With increasing concerns about climate change and the loss of biodiversity, fair trade standards place a strong emphasis on protecting the environment.

    Fair trade initiatives include guidelines and support for farmers to adopt environmentally friendly practices. This may involve promoting organic farming methods, encouraging agroforestry and reforestation efforts, or reducing the use of harmful chemicals and pesticides. By following these practices, fair trade producers contribute to the preservation of ecosystems, soil fertility, and biodiversity.

    Furthermore, fair trade standards actively address climate change mitigation and adaptation. They provide guidance to farmers on reducing greenhouse gas emissions, implementing renewable energy sources, and promoting energy-efficient practices.

    Fair trade organisations recognise the importance of building resilience in the face of climate challenges, supporting farmers in mitigating the impacts and adapting to changing environmental conditions.

    Fair trade's commitment to environmental stewardship extends beyond individual producers. It encourages collective action and community-based initiatives for sustainable development. Through fair trade premiums, producers and communities can invest in environmental conservation projects, such as reforestation, watershed protection, or sustainable land management.

    One notable real-life case study of a community-based initiative for sustainable development is the Gaviotas community in Colombia. Founded in the 1970s, Gaviotas is a self-sufficient and environmentally conscious village located in the vast plains of eastern Colombia. The community faced numerous challenges, including deforestation, soil erosion, and limited access to clean water and energy. However, they embarked on a remarkable journey to create a sustainable and resilient community.

    Gaviotas implemented a range of innovative initiatives to address these challenges. They developed a unique reforestation program by planting over 2 million trees, restoring the surrounding rainforest and combating desertification. The community also implemented sustainable energy solutions, including wind turbines and solar panels, to generate clean and renewable energy for their needs.

    Moreover, Gaviotas focused on sustainable agriculture by adopting organic farming practices and promoting agroforestry. They implemented water management systems to collect and distribute rainwater efficiently, ensuring a reliable water supply for their crops and daily use.

    The initiatives implemented by Gaviotas have not only transformed their own community but have also inspired similar sustainable development projects worldwide.

    By supporting fair trade, consumers contribute to a more sustainable future. They can make a positive impact on the environment, encouraging responsible farming practices, reducing carbon footprints, and protecting natural resources. Fair trade serves as a powerful tool for promoting environmental stewardship and fostering a more harmonious relationship between people and the planet.

    image of a close up of a child's face looking very sad and disillusioned. 

    Eradicating Child Labour

    Eradicating child labour is a core principle of fair trade. Fair trade organisations are committed to ensuring that no child is exploited in the production of goods. Through strict standards and monitoring systems, fair trade prohibits the use of child labour in all its forms.

    Fair trade certification guarantees that children under 18 years old are protected from engaging in hazardous work or any activity that may jeopardise their well-being or education.

    Fair trade goes beyond mere prohibition; it actively promotes the well-being and development of children. It recognises that education is essential for breaking the cycle of poverty and providing a better future for children. Fair trade organisations often invest in education programs, scholarships, and initiatives that improve access to quality education for children in producer communities. These efforts help ensure that children have the opportunity to learn, grow, and reach their full potential.

    The Akoma Cooperative in Ghana is a great example of the positive impact from Fair Trade organisations investing in education programs.

    Through initiatives like the Akoma Education Fund, Fair Trade premiums are allocated to support the educational needs of cooperative members and their families. This includes scholarships, school supplies, vocational training, and partnerships with local educational institutions.

    These investments have had a significant impact, providing access to education, empowering individuals, and promoting sustainable development. By prioritising education, Fair Trade organisations have improved the well-being of communities, enhanced social equity, and created opportunities for future generations to break the cycle of poverty.

    Through fair trade, we can work collectively to eradicate child labour, break the cycle of exploitation, and create opportunities for children to thrive. By supporting fair trade initiatives, consumers contribute to building a more just and equitable world, where every child is given the chance to enjoy their childhood, pursue an education, and grow into a bright future.


    Gender Equality

    Gender equality is a fundamental pillar of fair trade. Fair trade organisations actively work to promote and advance the rights and empowerment of women in producer communities.

    By prioritising gender equality, fair trade seeks to address the historical disadvantages and discrimination faced by women in the global trade system.

    Fair trade initiatives aim to increase the visibility, recognition, and value of women's contributions in agriculture and other sectors.

    Women make up a significant portion of the fair trade community, with approximately 25% of farmers and workers being women. Fair trade promotes equal opportunities for women, ensuring they have access to resources, decision-making processes, and leadership roles within their communities.

    One way fair trade supports gender equality is through the use of the Fair Trade Premium. This additional sum of money received by producers is often utilised to address gender-related issues.

    It may be allocated to initiatives that enhance women's economic empowerment, such as providing training, access to credit, and opportunities for entrepreneurship. The Fair Trade Premium may also be invested in projects that improve women's access to education, healthcare, clean water, and transportation.

    Furthermore, fair trade fosters an inclusive and supportive environment for women by promoting non-discrimination, equal pay, and safe working conditions. It ensures that women have a voice, representation, and agency in decision-making processes that impact their lives and communities.

    Ultimately, fair trade recognises that gender equity is essential for social sustainability and the well-being of communities. It demonstrates that fairer trade practices can create positive change, break down barriers, and create opportunities for women to thrive.

    Fair trade provides consumers with a tangible way to support initiatives that uplift women and foster a more inclusive and equitable society.

    Through fair trade, we can collectively work towards a world where gender equality is fully realised, and women's rights are respected and celebrated.


    Making a Conscious Consumer Choice

    Fairtrade empowers consumers to make conscious choices that have a positive impact on global communities and the environment. By opting for Fairtrade-certified products, consumers support a trading system that prioritises fair wages, safe working conditions, and environmental sustainability.

    Choosing Fairtrade means making a deliberate decision to promote social justice and equity. When consumers see the Fairtrade label, they can be confident that the farmers and workers behind the product have received fair compensation for their labour. Fairtrade guarantees a minimum price that covers the cost of sustainable production and allows producers to invest in their communities.

    Moreover, Fairtrade places a strong emphasis on environmental sustainability. It promotes eco-friendly farming practices, encourages biodiversity conservation, and reduces the use of harmful chemicals.

    Making a conscious consumer choice by opting for Fairtrade is also about promoting ethical values and principles. It signifies a rejection of exploitative labour practices, child labour, and environmental degradation often associated with conventional trade.

    By aligning our purchasing power with Fairtrade, as consumers we send a clear message to businesses that we value ethical production and demand transparency in supply chains.

    Ultimately, Fairtrade empowers consumers to become agents of change in the global marketplace. By consciously choosing Fairtrade-certified products, consumers can actively contribute to creating a more equitable, sustainable, and socially responsible world.


    Safe Working Conditions

    Ensuring safe working conditions is a paramount commitment of Fairtrade. The Fairtrade certification guarantees that workers involved in the production of Fairtrade products are protected from hazardous environments and unsafe practices. This focus on safety creates a better working environment and safeguards the well-being of individuals in producer communities.

    Fairtrade standards set stringent requirements for employers to ensure the safety and health of workers. These standards encompass various aspects, including proper training on safety protocols, access to necessary protective equipment, and the establishment of emergency response plans. By adhering to these standards,

    Fairtrade ensures that workers are protected from accidents, injuries, and other health hazards.

    Fairtrade also promotes fair and dignified treatment of workers. It supports the right to fair wages, reasonable working hours, and the prohibition of forced labour. Workers are entitled to contracts that outline their rights and responsibilities, including provisions for leave and overtime pay. This ensures that workers are not only physically safe but also enjoy fair employment conditions.

    In addition, Fairtrade fosters transparency and accountability in supply chains. It encourages traceability and audits to monitor compliance with safety standards. Through rigorous inspections and regular assessments, Fairtrade ensures that producers and suppliers uphold the highest standards of safety, protecting the well-being of workers at every stage of the supply chain.

    Fairtrade serves as a catalyst for positive change in the workplace, encouraging employers to invest in creating safe and healthy environments. It demonstrates that responsible business practices can coexist with profitability and sustainability. Through Fairtrade, workers are empowered to voice their concerns and advocate for their rights, fostering a culture of respect, dignity, and safety in the workplace.


    Product Quality

    Fair trade has a significant impact on product quality, benefiting both producers and consumers. Fair trade standards promote meticulous attention to detail throughout the production process, resulting in goods of exceptional quality.

    Producers who participate in fair trade receive training and support to enhance their cultivation, harvesting, and processing techniques, leading to improved product quality. The focus on quality is further strengthened by direct partnerships between producers and buyers, enabling collaboration and feedback that helps producers tailor their products to meet consumer preferences.

    Additionally, the Fairtrade Premium provides resources for investing in infrastructure and training, further enhancing product quality. For consumers, the fair trade certification serves as a mark of trust, assuring them that they are purchasing goods that have undergone rigorous evaluation and meet stringent quality criteria.

    By choosing fair trade products, consumers can enjoy the confidence of purchasing high-quality goods while supporting ethical practices.

    three people's hands joined together to represent communities working together 

    Strengthening Communities

    Fair trade plays a vital role in strengthening communities around the world. By adhering to fair trade principles, producers and workers in marginalised areas are empowered to improve their social, economic, and environmental conditions.

    Fair trade practices ensure that producers receive fair compensation for their labour, enabling them to invest in their communities' development. The Fairtrade Premium, an additional sum of money paid to producers, contributes to community projects such as education, healthcare, clean water, and infrastructure development.

    This injection of funds fosters self-reliance and collective decision-making within communities, allowing them to address their specific needs and challenges.

    Moreover, fair trade promotes inclusivity and gender equality, providing opportunities for women to participate in decision-making processes and access resources. By supporting fair trade, consumers contribute to the well-being and resilience of communities, helping to break the cycle of poverty and create sustainable futures.


    Global Solidarity

    Fairtrade embodies the concept of global solidarity, fostering a sense of interconnectedness and collective responsibility across borders.

    By choosing fair trade products, consumers actively engage in a global movement that advocates for social and economic justice. Fairtrade promotes a fairer distribution of wealth by ensuring that producers receive fair wages and better working conditions.

    It empowers marginalised communities, especially small-scale farmers and workers, by providing them with access to global markets and fair trading opportunities. This solidarity transcends geographical boundaries and connects individuals across the globe, highlighting the shared values of fairness, equality, and sustainability.

    By supporting fair trade, consumers demonstrate their commitment to creating a more just and equitable world, where every individual, regardless of their location, can thrive and lead a dignified life.

    Fairtrade serves as a powerful reminder that our choices as consumers can have a profound impact on the lives of people thousands of miles away, fostering a sense of global solidarity and a vision of a more equitable future.



    Whilst consideration of fair-trade products is just one aspect in implementing sustainability into your corporate gifting strategy, it offers numerous compelling reasons for choosing its principles and products.

    It empowers small-scale producers by providing them with stability, control, and better incomes, as exemplified by the success of Café Organico Marcala in Honduras.

    Fair trade also fosters grassroots development, enabling communities to address their specific needs through the Fair Trade Premium.

    It promotes environmental stewardship by encouraging sustainable farming practices, as demonstrated by the Gaviotas community in Colombia.

    Fair trade is committed to eradicating child labour and promoting gender equality, investing in education programs like the Akoma Education Fund in Ghana.

    By choosing fair trade, consumers make conscious choices that support social justice, safe working conditions, and product quality.

    Fair-trade strengthens communities by empowering producers and workers to improve their social, economic, and environmental conditions.

    Finally, fair trade embodies global solidarity, promoting fairness and equality across borders. Choosing fair trade products allows consumers to actively contribute to creating a more just and equitable world.  

    Looking to create a meaningful impact with your corporate gifting? Let us help you assemble a remarkable fair-trade swag box for your next event. By choosing ethically sourced products, you can showcase your company's commitment to social responsibility and empower disadvantaged communities.

    Elevate your brand while making a positive difference. Contact us today to discuss how we can customize a fair-trade swag box that aligns with your values and leaves a lasting impression. Together, let's make gifting matter.

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