Oh My Gum is the inspiration of Malak who was horrified when she found out that chewing gum was made of plastic - the kind of plastic used to manufacture tyres and glue. What was more shocking was how very little awareness there is around the plastic content in regular gum.
She became fixated with the idea and was determined to create a super tasty, chic and sustainable alternative to what was out there.
OH MY GUM! is made with natural chicle (tree sap from the sapodilla tree in Mexico) and chicle is what chewing gum was originally made of. That’s why OH MY GUM! is biodegradable and planet-friendly.
OH MY GUM! is also packaged in plastic-free and recyclable bag-friendly boxes designed to minimise waste.